Hong Kong Market Essay Example | Topics and Well Written Essays - 2250 words

Hong Kong Market - Essay Example The paper tells that market research is understood to be a scientific process concerned with gathering and processing critical information, which can be used in marketing management decisions. Due to this, marketing research is considered a critical part of a marketing intelligence system that in most cases functions to improve management decisions using timely, relevant, and accurate information. Marketing research has become popular in many organizations due to perceived benefits the process is seen to generate. For instance, smart organizations have been able to achieve and sustain their competitive advantage by using market information in the most creative manner. Moreover, organizations that adequately satisfy the needs of their consumers have done so by intelligently and creatively using appropriate market research information. Therefore, at this point it can be stated that market research is critical in the modern world especially in the age of globalization and increased cons umerism. Consumers in Hong Kong, just like consumers in other societies are likely to exhibit varied behaviors with regard to consumption. Although consumption is an aspect that is synonymous with all societies, numerous evidences have shown that societies across cultures differ in terms of consumption behavior, consumption pattern, and the overall consumption culture. This is to say, consumption behaviors exhibited by consumers in Hong Kong are likely to differ to behaviors exhibited by consumers in other regions. ... erous evidences have shown that societies across cultures differ in terms of consumption behavior, consumption pattern, and the overall consumption culture (Hoyer and Macinnis, 2009). This is to say, consumption behaviors exhibited by consumers in Hong Kong are likely to differ to behaviors exhibited by consumers in other regions. Therefore, the discovery makes it virtually impossible to generalize consumer behavior across cultures. As a result, introducing a new flavor of soft drink in Hong Kong market will require the company to undertake a detailed market research that aims to identify specific consumer behaviors that are likely to influence or impact the marketing process. Accurate intelligence information about how consumers in Hong Kong consumer products in terms of beliefs, values, demographic factors, socio-economic aspects, cultural issues, lifestyles, and many more (Hoyer and Macinnis 2009). This is critically important since such information will help the management team o f the company to initiate appropriate strategies of marketing for the new product to succeed in the new market. Marketing Research Design In order to successfully carry out market research, the researchers have to develop and implement the most appropriate research design techniques. Consequently, the usefulness of research project is likely to be realized when there is evidence of quality of research design, coupled with appropriate data collection and analysis process based on the design. Research design in marketing research involves identifying the best research methods that are appropriate in obtaining the required data (Churchill and Lacobucci, 2009). As a result, validity and reliability of data to be collected, which is critical in research process depends a lot on the type of

Forensically investigating a security breach while balancing the need Research Paper - 1

Forensically investigating a security breach while balancing the need for business continuity and rapid return to normalcy within the organization - Research Paper Example Stuxnet attack exposes non-availability of mechanisms and procedures for evaluating security incidents in industrial settings (Dacer, Kargl, KÃ ¶nig & Valdes, 2014, p.62). Computer technologists are now focussing on structuring security mechanisms that assist to investigate hackers’ profiles while they are in headway, and forensic tools that assist to evaluate computer intrusion after they have transpired. By employing botnet detection tool, one can know about the information about the hacker. For instance, botsniffer and BotMiner tools are used to know about intrusion when they are in active stage (Filippoupolitis, Loukas & Kapetanakis 2014). The science which is used to recognise, evaluate, uphold, document and elucidating information and evidence from electronic and digital tools and it is intended to safeguard the privacy of the computer users from being attacked or exploited is known as computer forensics. Forensic experts have an onus to their client to show attention about the information and data to be identified that can become probable corroboration , particularly , it can acts as digital proof in investigation and can help to initiate legal action against attackers. Speed of the attack is directly associated with high level IT skill of the attacker. Further, a highly skilled attacker may leave no tracks or commit misstates as contrasted to not experienced attacker. Further, the tracks or traces left by the attacker will offer clue about the attacker. A well-experienced attacker will remove log files whereas a less experienced attacker may not delete log files (Filippoupolitis, Loukas & Kapetanakis 2014). By engaging a well-experienced external forensic investigator, a company can know the nature of the data exposure. External consultants like Ernst & Young (E&Y) can use their expertise to recover the deleted logs and files, is well-versed in the novel procedures employed by hackers, and is well-experienced in